Top 5 Social Apps Performance in Sweden for Q1 2023

In the first quarter of 2023, the top 5 social apps in Sweden—TikTok, Bigo Live, Grindr, Tango, and Facebook—showed notable performance across revenue, downloads, and active users. This data, sourced from Sensor Tower, provides insights into the dynamics of these popular apps.

TikTok demonstrated remarkable revenue generation, peaking at approximately $316K in the week of March 27. Weekly downloads saw a downward trend, starting from 26.6K at the beginning of January and gradually declining to around 13K by the end of March. The app maintained a steady active user base, fluctuating around the 2.6M mark throughout the quarter.

Bigo Live - Live Streaming App experienced fluctuations in weekly revenue, with a peak of $30.6K in late December and a low of $10.7K in mid-March. Downloads varied slightly, reaching a high of 2.6K in early March. Weekly active users showed a modest increase towards the end of the quarter, ending with approximately 16.6K.

Grindr - Gay Dating & Chat had relatively stable weekly revenue, with slight peaks such as $17.1K in late February. Downloads remained consistent, hovering around 500-600 per week. Active users experienced minor fluctuations, consistently staying around the 19K mark.

Tango - Live Stream, Video Chat showed a steady revenue trend, peaking at about $9K in late December. Downloads were relatively low but stable, averaging around 350 per week. Active users maintained a steady number, with slight increases and decreases, ending the quarter with approximately 4.1K.

Facebook exhibited the highest active user base among the top 5, with numbers slightly decreasing from 3.1M to 2.9M over the quarter. Revenue showed a steady increase, peaking at $4.8K in late January. Downloads also remained stable, averaging around 9K weekly.

For more detailed insights and data, visit Sensor Tower.